Selling your home in these unprecedented times comes with a few challenges because of the strict health protocols you have to follow to prevent spreading or contracting coronavirus. Luckily, technology has made real estate marketing easy because you don't have to be physically present to deal with prospective buyers. 


Given the current housing market conditions, you have to make sure that you're well-prepared and by prepared means that your home is prepared to secure a great deal from prospects. So before you market your property, here's how you can prepare it.



1. Make your home presentable

 When listing your home, you'll need to upload photos to sites so prospects will have an idea of your property's interior and exterior design. Be sure to repair your home before presenting it to your potential buyers. 

Even if it's a minor issue, you'll still need to take care of it because buyers mostly base their decision on what they initially see. A full-scale upgrade or renovation is necessary at this stage. 

Don’t just focus on your home’s interior as the exterior is also part of your home, so be sure to beautify it as well. 



2. Observe health safety first


If you've had serious buyers in mind who expressed their interest in seeing your house in person, you'll need to schedule a one-on-one visit, making sure you're adhering to protocols. This way, you're keeping both the seller and buyer safe and healthy. 

Be sure you're equipped with proper items for virus-containment such as masks, hand sanitizer, disposable gloves and even shoe covers. Once they enter the house, make sure that you follow social distancing rules. 


3. Consider virtual marketing 


These days, 3D home tours are the new trend and they become even more in demand during the pandemic. If pictures used to be worth a thousand words, 3D images can even convey a better story. 


So if visiting your house in person isn't possible, virtual marketing is the way to go. Going virtual is more preferred by buyers than actual house visits because of its convenience. 


Apart from 3D home tours, you can also consider organizing a virtual open house as this is a perfect opportunity to show prospective buyers the best selling points of your home. During the virtual open house, consider uploading the tour, performing a digital walk-through of your home. 



4. Prepare the paperwork


Once you've sealed the deal, the next step to take is to make sure that you have all the paperwork handy. The process must be done digitally. 


You can use e-signing programs for signing contracts. It saves both of you of the hassle of going into an office and meeting with the buyer. 

However, if you're not yet familiar with the process, you can ask for your realtor's assistance. Arrange a teleconference for the contract signing so you can get the buyer's question answered before signing the agreement.

Bottom Line

During the pandemic, you have to be as creative and innovative as possible to stay safe. Minimizing personal contact is essential, so you need to evaluate your marketing approaches before reaching out to your buyer. While it may be a cliche, it's always better to be safe than sorry.